The cordless lawn mower industry is witnessing accelerated transformation driven by advancements in battery technology and increasing consumer preference for eco-friendly gardening solutions. Market players are continuously innovating to deliver enhanced performance, longer battery life, and lower noise levels, fuelling strong market dynamics. This evolving landscape demands a precise market analysis to identify growth strategies, emerging market opportunities, and potential challenges within the industry.
Market Size and Overview
The cordless lawn mower market is estimated to be valued at USD 3.37 Bn in 2025 and is expected to reach USD 6.04 Bn by 2032. It is projected to grow at a compound annual growth rate (CAGR) of 8.7% from 2025 to 2032.
The Cordless Lawn Mower Market Size is attributable to rising adoption in residential and commercial segments, driven by advancements in lithium-ion battery technology and increasing awareness about sustainable gardening practices. The increasing market revenue reflects the strong market forecast, underscoring promising market growth prospects. Continuous innovation in cordless lawn mower designs is expected to further broaden the market scope and deepen market penetration in urban and suburban areas.
Current Event & Its Impact on Market
I. Technological Advancements in Battery Efficiency
A. Enhanced Lithium-Ion Battery Adoption – Potential impact on Market: Improvements in battery energy density have reduced charging times and extended run times, directly boosting market growth and increasing industry share among high-performance cordless lawn mowers. For example, a 2024 report highlighted that lithium-ion batteries now offer 30% longer lifespan compared to previous versions, enabling significant market revenue increment.
B. Integration of Smart Connectivity Features – Potential impact on Market: The incorporation of IoT-based controls and app-enabled functionalities has transformed cordless lawn mowers into smart devices, expanding market segments to tech-savvy consumers and professional landscapers.
II. Rising Environmental Regulations and Sustainability Trends
A. Stricter Emission Norms for Gas-Powered Equipment – Potential impact on Market: Enhanced environmental regulations in Europe and North America have accelerated the transition from gas-powered to cordless mowers, heightening market share for electric alternatives.
B. Government Incentives for Green Equipment Adoption – Potential impact on Market: Subsidies and tax benefits offered in regions like California and Germany have promoted increased adoption rates, contributing to expanded business growth and market revenue.
C. Growing Consumer Awareness on Noise Pollution – Potential impact on Market: Trends favoring quieter landscaping equipment are corroborated by a 25% rise in sales of cordless lawn mowers designed to operate at reduced noise levels in 2024.
Impact of Geopolitical Situation on Supply Chain
The semiconductor shortage triggered by geopolitical tensions in East Asia has had a pronounced impact on the cordless lawn mower supply chain, specifically affecting microcontroller and battery management system availability. For instance, the 2024 trade restrictions imposed between Taiwan and China disrupted chip supplies essential for smart mower functionalities. As a result, major market companies have faced production delays, affecting delivery timelines and inventory levels. This bottleneck slowed down the market growth rate temporarily, increasing operational costs and emphasizing the importance of diversified supply chain strategies to mitigate such geopolitical risks.
SWOT Analysis
Strengths
- Advanced battery technologies providing longer run times and faster charging capabilities.
- Rising environmental consciousness driving demand for zero-emission cordless mowers.
- Enhanced product lines integrating IoT and smart features increasing product differentiation and market attractiveness.
Weaknesses
- Dependency on rare earth metals exposing supply chain vulnerabilities due to geopolitical factors.
- Higher upfront cost compared to traditional gas mowers limiting penetration in price-sensitive segments.
- Limited operating time relative to petrol mowers still constrains adoption in large commercial areas.
Opportunities
- Expansion in emerging markets with increasing urban green spaces and government push for sustainable landscaping.
- Development of hybrid energy solutions combining solar and battery power to reduce charging frequency.
- Strategic collaborations between battery manufacturers and cordless mower companies to accelerate innovation.
Threats
- Intensifying competition from alternative landscaping technologies such as robotic and solar-powered mowers.
- Price volatility of key raw materials impacting manufacturing costs and product pricing.
- Regulatory uncertainties in emerging markets potentially delaying market entry and growth strategies.
Key Players
- Husqvarna Group
- Stanley Black & Decker, Inc.
- Robert Bosch GmbH
- Deere & Company (John Deere)
- The Toro Company
In 2024 and 2025, leading market players have intensified technology partnerships and investment in R&D to enhance battery performance and IoT integration. For instance, Husqvarna Group partnered with a lithium-ion battery innovator to extend run times by 35%, yielding a substantial increase in market share in North America. Similarly, The Toro Company launched a new smart mower line in early 2025, leveraging IoT for predictive maintenance, thereby reinforcing its leadership amidst evolving market trends. Furthermore, Deere & Company has invested heavily in manufacturing automation, achieving a 15% reduction in production costs, positively impacting market revenue.
FAQs
1. Who are the dominant players in the cordless lawn mower market?
Leading market players include Husqvarna Group, Stanley Black & Decker, Robert Bosch GmbH, Deere & Company, and The Toro Company, all focusing heavily on technological advancements and eco-friendly innovations.
2. What will be the size of the cordless lawn mower market in the coming years?
The cordless lawn mower market is forecasted to grow from USD 3.37 billion in 2025 to USD 6.04 billion by 2032, with a CAGR of 9.0%, driven by technological improvements and environmental trends.
3. Which end-user sector holds the largest growth opportunity?
Residential landscaping remains the largest growth segment, bolstered by consumer preferences for low-maintenance and noise-reduced gardening tools, while commercial segments are expanding gradually.
4. How will market development trends evolve over the next five years?
Market trends emphasize advancements in battery capacity, integration of smart controls, and increased sustainability compliance, with a pivot toward IoT-enabled and quiet operation models.
5. What is the nature of competition and market challenges in the cordless lawn mower market?
The competitive landscape is defined by innovation race and cost optimization, with challenges including supply chain disruptions, raw material cost fluctuations, and competition from emerging landscaping technologies.
6. What go-to-market strategies are commonly adopted in the cordless lawn mower market?
Market companies prioritize strategic partnerships, investment in battery R&D, and expanding product portfolios with IoT features to capture new market segments and enhance business growth.
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Author Bio
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163)